Our mission is to help you have great online conversations around topics that fascinate you.

It started with an adventure forum…

Motorcycle rider stuck in a muddy river in Africa, surrounded by excited local children.

I had no idea what I was in for back in 2001 when I bought a server, installed forum software, and invited fellow adventurers to join.

Who could have imagined a million visitors a month, fascinating tales of exotic travel, and members becoming the best of friends?

The trouble is, forum software needs a makeover. My co-founders and I dreamed of creating something better. Something beautiful and friendly, designed to help people have conversations they would love. So we took the big plunge to design Cake.

We all have interests the people we follow on social media don’t share. Where can you talk with people who actually hiked up Mt. Kilimanjaro like you dream of doing? Or who care for an autistic child just like yours?

After a long period of intense design and engineering, we’re thrilled to invite you to join us. Richard Saul Wurman, the founder of TED, said “The greatest thing in life is a good conversation between people.” We hope you’ll help us create the conversations we all long for.

Chris MacAskill's profile photo
Chris MacAskill