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    • If you’re looking for a podcast or endeavor, you have to ask “What is your goal?” is it to be an influencer? A journalist? And figuring that out first. I think a lot of people start an interview podcast without a real direction, or a direction that’s been done a lot of times, and unless you can do it significantly better than what’s out there, it’s hard to grow your following. It’s about finding a unique angle on what you’re interested in, that excitement will come out. For a new business or idea, I think it’s kind of the same, we see so much around being passionate, and pursuing a dream, but I think it’s more realistic to actually look at the business model, at what you’re trying to bring out into the world, talk to customers and talk to people before starting anything else. There’s a lot of great ideas, but if you want to start a business, you have to start a business. It’s about the market, or it’s about the model, a unique spin on one of those.