It’s changed over the years. Before we’d just look for big names and try to get them to come on. But now we’re more tactical, in that we have stories we want to tell upfront, and we try to find people who an help us tell them. So for Seth Godin, we were trying to do research on Malcolm Gladwell’s 10,000 hours rule, and so Seth Godin has a similar concept called “The Dip” so we called him up to compare and contrast his methodology. For Arlan, we were doing a series on diversity. So we wanted to hear her story: she obviously is a very powerful voice in the land of venture capital and equality, where that money goes, so that’s why we reached out to her, to interview her. So we had a very specific perspective we wanted to hear from them on, and it was much easier to get them to say yes to that, as opposed to doing a general interview. The fact that we were interested in what they wanted to talk about really helped.