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    • It won't be easy, many people are very much used to constantly eating meat, I myself know guys who don't consider a meal to be a meal if there's no meat or fish.

    • I have several thoughts on the whole matter.

      First of all, I do not think that global meat consumption trends will be reversed by any NatGeo-led (or similar) awareness, for a very simple reason - it's not being driven by who you think it might be. Global meat consumption is rising not because people in UK or in USA are managing to stuff even more burgers into themselves, but because more people in Africa and Asia and other poor places are finally getting an ability to actually eat meat. Will possibly "overeat" it for a generation or two, too. Just because they couldn't previously.

      Second, I dislike the FUD-tinged methods of raising awareness. Instigating fear is not raising awareness, it's just pushing the pendulum. Most of the alarmist articles I've read on the topic have very poor citations, routinely pervert the facts of any actual scientific works they refer to, and very much indulge in circular references to other similar articles. There seems to be none or next to no effort to actively explain what exactly poses the ecological threat, and it's not the meat itself, but irresponsible meat factory methods of managing the cattle. There *are* people advocating the responsible cattle management which actually improves ecosystems, and those people include some notable chefs, but they are being drowned out by the populist alarmist discourse, and I hate that.

      Finally, as this discourse drives some pretty disgusting things like, say, WeWork's foray into moralizing and arm-twisting their workforce into not eating meat, it only gets more foul-smelling for me.

      Personally, I'm an omnivore. I enjoy my meat and my fish and my dairy, and I mix and match them in my diet as I please, with definite conscious consideration on health issues and also perhaps ecology impact - the latter, as @Chris very correctly indicates, is *very* hard to measure. I respect any dietary convictions a person might have, the same way as I do religious ones - as long as it doesn't get aggressively pushed onto me (especially adorned with quack science), I'm happy if you are happy.