Sometimes I fret that users may not care enough about privacy, so they will always be drawn to sites like Facebook who know if you're black, your age, relatives, friends, marital status, credit score. propensities on hot-button issues...
At Cake and Adventure Rider, we don't know any of those things about you. We have to know a few things, like what topics you follow, so we can put them in your feed. The only thing our advertisers know on Adventure Rider is that we have a KTM subforum that's pretty busy, so maybe advertise there if you are KTM or a competitor? Our users can opt out of ads by paying for a subscription.
What I don't think people know is how influenced most of us can be to believe untrue and horrible things. For example, When W. Bush lost the New Hampshire primary to McCain by 19 points and had lost his 50-point advantage in South Carolina, the campaign decided to go hard negative out of desperation.
They used Cindy McCain's relief mission to Bangladesh. She had been asked by one of Mother Teresa’s nuns to help a young orphan with a cleft palate. After flying her to the U.S. for surgery, Cindy decided she couldn’t give her up. At the Phoenix airport she broke it to her husband, and they adopted Bridget.
Bush's campaign was able to use Bridget's dark skin to conjure terrible things in the minds of certain targeted voters, even though none of them were true. It may have changed the course of history.
Unfortunately, when bad actors in the form of advertisers are empowered to influence us as they can on Facebook with that much personal info, terrible things happen.
For example, I listened to a great podcast episode on using AI for detecting fake news. AI now is achieving 75% accuracy in detection. Not enough, but progress. In the big data they researched to signal fake news, your friends were high on the list. People who believe one fake news story believe another and they are friends with people who believe the same. Facebook gives them that info. So purveyors of fake news can target your friends who they know to be vulnerable to certain news stories, like vaccines will harm your children.
So in our minds at Cake, it's fair to know your interests, but not all the other stuff Facebook has on you from buying offline lists and correlating it to your user name.