Often I sit down in front of my laptop with a vague idea that I want to say something but before I even even get down to fingers on keys for the first word, I find myself struggling with a decision of where exactly it should go, of where I am creating content for.
I have a blog, then I have a company blog, then I have me on FaceBook (which I tend never to post anything much on), then a couple of company pages on FB, we also have (very unused) Twitter, then there are LinkedIn company pages, then there a separate (non-business) newsletter we are producing, various other little used social media accounts, and now there is also Cake.
Part of the problem is that most of my interests are pretty aligned with the things I do for work, which is something I'm happy about, but which means that what could be personal thoughts and what could be business blog posts are very often quite similar.
My question to myself, and also now to anyone else reading this little ramble, is where do you decide to post the content you create, and why?
Is it ok to cross-post, should you create a blog post somewhere and then refer all of those other accounts back to it, or should you create individually for each of them, sharing where you feel the audience is the most appropriate for that story?
Is it dependent on whether the message you want to get across is short and snappy or longer format?
This last question seems like it should have an obvious answer, Twitter and other micro-blogging services were designed for short, sharp messages, but that's not what they are used for anymore, people just post long messages broken up into small parts.
Why have I chosen to post this particular thing here on Cake, rather than on FB or any other social media?
For this particular post, I can even answer that one as well. I don't tend to post on other social media apart from work related stuff, and this particular thought doesn't fit to any blog pages (or maybe it does, I do have somewhere else I could post this). So, this one is not so hard, but if I was thinking about or reacting to news about, for example, sustainability or web technology then I have a much wider and trickier choice to make.
So, how do you decide where to create content, what are the driving factors in your decision to post something here, or on other social media, or on a blog, or wherever else?