Cake
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    • Motion graphics are pretty omnipresent, yet we don't really think about how they get created. Can you walk us through the process of making an animated logo or screen?

    • Yes, just like graphic design, motion graphics is everywhere! People encounter it when watching pretty much any kind of video content: From a sporting event to commercials to the latest vlogger that you just watch. It’s everywhere, and the viewer only really notices it when they encounter a bad design.

      Every project always starts with a meeting, the client tells me what the animation is airing in and what info they want to convey. Then I get to work, the first thing I do is I go to the client’s website to understand the brand image. Sometimes the client sends me brand guidelines to understand what “no-no’s” to avoid. After I do some research I get designing, sometimes I storyboard, other times I just make a mock-up of the animation. There’s a very funny idea that has been around for a while: “The client always wants their logo bigger”. There is some truth to that, but I’ve also had clients that are fine with the original size that I make the logo. So anyway, we then have a meeting and they tell me what they want changed. Sometimes it’s a quick project and I complete it after only the second version, other times I’ve gone up to a version 10 or 11 and higher.

    • Honestly I get inspired by the content that I watch. I watch a lot of cartoons, anime, and horror movies. I also play video games when I have the time. Another great source of inspiration, is checking out the artists on Instagram, there are some amazing talent on there. Aside from Instagram, websites like ArtStation and CG Society, are a great source of inspiration.

    • Some years ago I sat down and made some life goals for myself. One was to one day get a full time job as a designer, meaning a job where I don’t video edit anymore. I’ve achieved that goal a couple years back. Another was to simply make a living off the design work that I do, I’ve also done that. There are two big goals that I still would like to achieve, this goes back to my 2 current side projects. One goal was to direct a feature film or show. The other was to write a book. The way I’m tackling the first goal is to get back into directing narrative content. I’m currently in pre-production for an animated short... you know, you need to take one step at a time. The other side project is a horror anthology graphic novel, in the same vein as Junji Ito’s work. I’m a HUGE fan of his. I’ve currently written 3 scripts for it. I want to write 2 more before I start drawing. Also doing Visual Development Art or Concept art for a video game company or film studio sounds like fun. I often think about it when I browse ArtStation and CG Society!

    • Youtube! Go onto Youtube and pull up any After Effects or Cinema 4D tutorial, then go to town! That’s how I learned, I didn’t learn motion graphics in school, I studied film/tv production. Some of my favorite Youtube channels are: Grayscale Gorilla, Mt. MoGraph, and Eyedesign. These are just a few, there are many Youtube channels out there that can teach you what you need to know. I’m currently using Youtube to learn ZBrush, and Blender 2.8… as well as new things in After Effects and Cinema 4D!

    • Hmmmm... Chances are that he'll yell at me no matter what I make. So if I had some time to prepare, I would go study under a person that makes realistic looking plastic food, the kind that sit in some restaurant windows in Japan. Once I know enough, I would prepare him a glorious looking dish, and see him slowly grow angry as he realizes that the food is fake.

      That or just some pasta, it's hard to go wrong with pasta!