Cake
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    • I first got started as a motion graphic designer, at a time when I wasn’t really designing at all! I was a video editor at ESPN, it was my first real job out of college. I would edit sizzle reels for the sales teams, who would sell ad time on their networks. This ad time took the form of commercial breaks, in game/studio integrations, and co-branded spots. All the things you see when you watch any sporting event or sports studio show, on all networks and platforms. So as I cut these reels, I would watch the on-air graphics, see how they work and how they’re used. One day I finally said to myself, “I can make these”. So I approached people in the company with a simple pitch: “Sending these things “out of house” to be made, costs money. If you let me make these instead, the company doesn't have to spend any money.” And just like that I got my first project.

      It was a co-branded spot, advertising a Best Buy/ESPN contest that would air during their Monday Night Football broadcasts. Keep in mind at that time, I barely knew how to even use Adobe After Effects. It was only a 10 second spot that ran at the tail end of the commercial breaks. Honestly, Youtube taught me how to make the spot. Working on that was my crash course in Adobe After Effects. It took me about 2 days to make. If I made the spot now, it would have only taken me about 1 to 2 hours at most. After that I got more projects, and as they say, “The rest is history”.