While the idea is important, I tend to focus mostly on the people pitching them. I give a lot of weight to anyone that I know personally and have worked with. My basic secret sauce in making an investment decision is “would I hire this person to work with them?” And the way I hire people is usually asking myself “Will working with this person make me a better person?”
Whenever I’ve primarily chased opportunities based primarily on how cool the ideas sounded, I’ve never seen the same success as when I’ve based my decision primarily on the person who’s founded the business. So I’ll stick with what works.