Thanks for the link to Politico. I find it interesting that they discuss distribution strategies to create "momentum" and "amplify" the article. The information can't stand on it's own. Or maybe to @Richard's point, there was actually nothing that felt new. What would be new at this point?
I suppose it begs the question what gives something traction? In content and entertainment it always seems like things are hit driven and it's either a winner or not.