Oh how I love the ability to share comments directly on social. Not really a big fan of other social platforms these days but seems like there would be an incredible opportunity to draw people into thoughtful conversations in the Cake community in what is shared. Not sure of your capabilities right now but what about creating a recap of the post and comments around the comment thread shared to allow people to enter into the Cake discussion from multiple angles. Maybe profile pics of people in the thread who had turned on a feature to allow their profiles to be seen in a group share. Or links to other comments on the thread as well as a direct link to the post in question? Could this also be embedded into a blog post or a news article? The virality/vitality of thoughtful conversations? Food for thought. Cake.co rocks!!