whoa....I did not read any of the comments but definitely mixed messaging....In some respects I consider Pfizer to be the devil incarnate corporately....but, I totally subscribe to the message. If I could leave the message well enough alone, I would be content. But, I realize that ads like these and all those IBM and General Electric feel good ads are very sophisticated cultural manipulations. Those ad campaigns costs $millions of dollars and these type of companies know how to measure their ROI to a penny. At the end of the day, it seems we are all complicit to self-centered interests that are driven by Wall St. earning reports.