After reading several articles on how blockchain is going to revolutionize stock photography and eliminate copyright infringement, I found some authors were confused while others found the technology impracticable for how the industry actually works.
So I asked Copytrack CEO Marcus Schmitt and his team to provide me with some clarification on their two offerings: Global Copyright Enforcement, which helps photographers settle online image theft cases, and Global Copyright Register, which uses CPY as the native token on their blockchain platform.
When it becomes easier to cut out the middle man by using smart contracts, photographers will change to that system. When creators can receive 80 percent—or more—of the licensing fee, get their money instantly without waiting for royalty statements or checks to clear and gain full control over pricing, how motivated do you think they will be? Haven’t photographers been trying to bring this about for decades?
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