if you are the slightest bit adventurous or know anyone that is you have most likely heard about Backcountry and the negativity against the brand recently.
If not, Backcounty claimed the rights the word 'BACKCOUNTRY' and then systymatically started going after other smaller compaines who had backcountry in their name, handing out lawsuits like candy on Halloween.
Needless to say this didn't get accepted to well in the outdoor community, its a kin to claiming 'whiskey' or tire' belongs to you and no one else can use the word or they will get sued
Outside magazine wrote an excellent piece about the backlash and back peddling of the company and their CEO Jonathan Nielsen
So what are your thoughts...?