In the spirit of poking lighthearted fun at some cringe-worthy marketing, I thought I’d share several marketing communications I’ve received. Feel free to contribute your own.
First up is this email from Aduro, a financial software company serving the venture capital industry…
OMG! A new logo! And a new website too that uses color!! Wow these guys are super leading edge.
Seriously, why do companies send marketing emails like this? Yes, I understand you just paid a branding firm a quarter million dollars to add color to your logo that an intern could have done for twenty bucks, but do I really care as a customer?
Sorry, I misspoke. It’s a ‘signature color scheme’, not just color. Ten bucks extra if you want signature color.
