The kids in my junior high think there's nothing on the subject they're searching for if it's not found in the first 3 Google search results let alone think of going to page 2. "Mr. Davis I can't find anything on ______". My response: "Did you search page 2 of the results"? Invariably I get a dumbfounded expression at which point I go over to their computer and show them how to search, how to look for clues in the urls and so on.
How many people regularly search past page 1 and why does it matter? Chris was just extolling the virtues of search engines and though I agree with him for the most part, I wonder if search engines are truly effective. Just this morning I was searching for something and it kept sending me to other more popular stuff. They are trying to build an AI that knows my wishes and can find it but they've failed so far. Failed in the sense that they have a heck of a long way to go as I'm regularly frustrated with the results they give me.
Who else is frustrated with the limitations of search engines? Who regularly goes to page 2 or 3 or beyond? What importance do search engines have? What if we were to instantly go back 5 years in search engine technology - would it really matter much?
I think future AI personal assistants will be huge but we are at such an early stage that I think of search engines as still stupid. I'm sorry geeks but I'm not happy with what I'm so far getting.