Electric scrambler, count me in!
I agree with you Egle, the fact that motorcycling is targeted towards such a narrow demographic is not doing the sport any good.
But it seems that the consumer needs to drive the change. So the more women and people of colour show up riding bikes and sharing their passion on social media, the more chance we have of the brands considering us as a viable target market.
I think electric will change the game further for women. With electric bikes the overall weight and height of the bike isn't as constrained as it is with fossil fuel bikes. Plus it will speak to the generation.
What are the chances of electric bikes being more affordable than electric cars? Just throwing the questions out there. I think what drove the babyboom generation to bikes was their affordability over cars. Could we have a second wave like that with electric bikes?