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    • These days it feels like everybody is watching, especially those we'd prefer not to. Family, employers -- even the government -- just can't get enough of what we post on our timelines. Consequently, when we post to social media we choose to put on our best face. For most, this means presenting a more manicured and interesting portrait of ourselves and our lives, which on the surface can appear self-serving and vain.

      To top it off, we're also disproportionately rewarded for sharing beautiful, positive things. Think about how many likes and comments you racked up with your last set of vacation photos as opposed to a play-by-play of your recent prostate exam. An exception may exist for updates your friends empathize or agree with, but more often than not the banal and boring go unnoticed. And so we listen to that feedback, posting selfie after selfie, lulled by the gentle vibration of our phones as the likes roll in.

      So don't hate the player -- hate the game. It's just what we've been trained to do.