Over the past few years, there has been a big boom in the smart trainer market with the rise in popularity of training applications like Zwift and TrainerRoad. Wahoo Fitness, who got their start entering then leading the smart trainer market, has recently been starting to make a big dent in the head unit (with the Elemnt) and the heart rate monitor (Tickr) markets, which have generally been dominated by Garmin.
With the car GPS market lagging for Garmin, this signals an interesting move to try and compete in an already very competitive industry, that is already in a smallish segment of their product line.
What do you think? Is this good or bad for the industry? I have been hoping to get my hands on a Tacx Neo for a while, maybe this deal can get the price point a bit lower :).
Pictured: The new Tacx Neo 2 trainer released at the end of last year.