You know, I've tried to get myself worked up over surveillance capitalism. I've read Shoshana's book and listened to her lectures. And then...I get positively gobsmacked by how eerie it is that YouTube can predict which video I want to watch next. And I like it.
Same here. There's tracking I absolutely do mind - which is why I'm visiting Facebook rarely, and then only in an incognito tab of a different browser than the one I use for everything else - but when it comes to tracking for advertising purposes, I'm somewhere between @DangerDave 's indifference and actually liking the fact that, if I have to see ads anyway, it might as well be stuff that is potentially useful for me.
What's funny is that Google is so hilariously bad about exactly this, although it's their core business model. Like you, I see YouTube suggestions that are absolutely spot on - but when it comes to ads, half of the time I see ads for stuff I googled a while ago but then already bought, and half of the time I see the same 4-5 video ads on heavy rotation, all for stuff I don't need (like pain ointments) or have no intention to ever use (like ebay).