In the "Step Inside the Spider-Verse" panel at Collision with Pam Marsden of Sony Pictures Animation, it was described as "Join Pam Marsden, Head of Physical Production for Sony Pictures Animation, to discover what goes into creating an animated feature film. We’ll also get the inside scoop on how the team behind the Academy Award winning “Spider-Man: Into the Spider-Verse” went about creating an all-new visual language for animated storytelling."
Of course I had to check it out! Pam talked about getting started in the animation industry through a somewhat nontraditional way - the world of the theatre:
“My first career was in Chicago and New York, where I worked as a production stage manager for live theatrical events and as the managing director for the International Theater Festival in Chicago. I was in Chicago when I got a call from Disney: it turned out Disney Studios wanted a dinosaur movie, and a CG studio. I asked ‘what’s a CG?’ I left Chicago for what was described as a 6 month test: I worked with leaders from Disney’s fabled storytelling and traditional animation pipeline, veteran FX producers, live-action FX producers, and actual rocket scientists, and me, a theater producer who didn’t understand “the shot.” I had to ask if it was the same as a scene in the theater, and it wasn’t! …no one had the background to do what we wanted."
Technology has become more ubiquituous in the past few decades!
I remember Jurassic Park was considered miraculous because it had 83 whopping VFX shots, and our movie was considered to not be able to be done with 113 shots…and then my 6 month test turned into a 6 year producing career, and I got my first producing credit for Disney’s DINOSAUR… I eventually moved to Sony Pictures Animation in 2005, where I produced CLOUDY WITH A CHANCE OF MEATBALLS. But the heart of that early team, filled with collaboration, innovation, and professional respect, remains the same in our industry, and I fell in love with animation. So now I run production at a scrappy studio with great ambition.”