Cake
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      https://www.fastcompany.com/90252543/goodbye-google-a-eulogy-for-the-last-great-social-network

      This is the most salient part to me:

      "Imagine a social network where geeks have higher follower counts than celebrities. Where there’s no advertising. Where trolls get crushed and ordinary people have a voice. Where smart people gather for long, detailed and interesting conversations. Where most streams aren’t algorithmically filtered. Where photographs appear at full quality. Where social networking engagement leads to actual, real-life friendships."