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    • It's fascinating to watch Unfold — an app to create Instagram Stories — get 11 million installs and be used by Instagram's biggest influencers.

      I heard Kevin Systrom, a cofounder of Instagram, say that stories was in response to Instagram photos becoming too highly produced, intimidating everyone, and that stories would provide the outlet for authentic, informal productions.

      Do you post them? Consume them from other people?

    • I have just started mucking around with Unfold, though I don't use Instagram at all. I'm looking at the layouts and typography that it uses and so far I like what I see.

    • I haven’t done to much with Instagram stories I’ve done the odd one but on a whole left them alone. I certainly post to Instagram a few times a week, probably view a few stories each day. But if anyone’s on Instagram I’ll be posting a few stories on the 1st and 2nd of December. So we’ll see how that goes.

    • I’m a pretty heavy Instagram user and was at first very skeptical of stories but have grown to love them. It’s funny to hear that the reason they were created was that posts were becoming too produced. I’ve found that the introduction of stories has actually exacerbated that in some ways (although perhaps that’s not a bad thing).

      By creating an area for more ephemeral, humorous, or casual content, posts themselves became kind of elevated in a sense. Looking back at my feed, I used to post funny or casual content all the time to my main feed (because that was the only place to put things), but once stories were introduced, I no longer do so. I create actual posts pretty rarely, only reserving them for content I’m proud of. I use stories a lot now though for that goofy or casual content. It’s fun to have a place for that kind of stuff.

      I suppose it was inevitable that people would want to create more produced content for their stories. I welcome it, but hope it doesn’t completely squeeze out the lo-fi, spontaneous nature of the stories I tend to enjoy. I don’t want everything to be a highly controlled brand experience all the time.