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    • The best strategy I've heard for podcasts is actually cross-pollination. You see this a lot where podcasters will go on each other's shows to guest host and show support. It helps raise awareness of different podcasts and boost discovery.

      Also - live podcast tapings and festivals! They are such great ways to find podcasts.

      Last - recommendations from friends. That is how I found out about Teen Creeps, for instance, a comedy podcast about YA fiction from the 80s and 90s.

    • Great insights, Victoria! Thanks for sharing!

      Hi YPN,

      Great question! I am not an expert on this by any means.

      I think writing blog posts and trying to provide content from your shows to other press publications could help though. I have heard success from other people doing this.

      Hope this helps!

    • That’s what the YouTube creators do, they get each other on their shows. That way they are tapping into people who are known to watch videos and subscribe to channels.