I think when I click on a post the first thing I think about is why are they doing this, what is the story behind the post.
Since this (cake) is different in the not following people but topics the post or story is the true goal, is it driving conversation or telling a story/journey.Here is a great example:
The photo tour/walk about is a great use case for cake.
The ability to tell a story and have others join in to comment/question etc. Simple drop and walk attention seeking I don't see much use for, Instagram and other platforms do that much better.