Terrific question. What you’re seeing on the West Coast is a lot more focus on leveraging the surf, the water, elements tied to the coast in Australia, akin to Sydney's aesthetic. And in New York, you’re seeing elements akin to the aesthetic you’d find in Melbourne.
We curate every space, so no two Bluestones are the same. They are tied together with color and material palette, but no 2 Bluestones look the same. That adds complexity from an operational standpoint, but it keeps it unique and bespoke, so everyone has their own Bluestone Lane. And that’s important to us. It’s really unique about our model and something we take great pride in, that everything’s different.
Even though we have uniformity in everything our locals really love, like the taste of our product, the service size, the elements they want bespoke and personalized, their relationships with our locals and the aesthetic of the space and how people utilize it - some spaces put more emphasis on dining, the cafe concept, or the escape concept of a kiosk where you can walk in and feel recognized and special, where doesn’t need to be a longer visit but a nanosecond of human connection that makes people feel important, which is just accelerating in this digital age.
People spend more time on devices, less time socializing human-to-human, and so it’s very important for people to socialize with others. It’s where our predisposition lies. And even as technologies provides this mass ability to communicate, there still needs to be this notion of people spending time together. I want to be a bit of a contrarian in that sense, that we keep people together, human to human, rather than just virtually.