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    • At $108 or $10 cheaper than the Lexar 64GB Professional 2000x 300mb/s in comparison it seems a bargain to me, in the conditions I am in daily it sounds like a good deal, because of these three words - dustproof/ waterproof/ dropproof

      Are Sony the Apple of the camera world? Would you buy it and where do you feel you'd need it?

      - they justified the release with the comment below

      Sony announced a brand new innovation in storage media with the launch of the “SF-G series TOUGH specification”UHS-II SD card. Addressing the needs of photographers who are reliant upon their photographs remaining safe when their SD cards are removed from the camera, the new SF-G series TOUGH specification range combines the world’s fastest read and write speeds with an ultra-rugged design that is bend proof to 180N, and drop proof to 5 metres. For photographers who are fighting against the elements to get the perfect shot, the SF-G series TOUGH specification range of SD cards are also waterproof with an IPX8 rating and dustproof with an IP6X rating.

      The new SF-G series TOUGHspecification range of SD cards are 18 times stronger than the SD standard[ix] with world’s first monolithic structure (one-piece molding, no empty space in the card) and materials of high-grade hardness, unlike conventional SD cards with a thin, 3-part ensemble. They areprotected against typical physical damage that can affect conventional SD cards such as a broken plastic casing, broken data protection lock and broken connector ribs. This has been achieved through a new means that it is the world’s first rib-less SD card with no write protection switch. These developments ensure that the SF-G series TOUGH specification is more resistant to bending and easy to break parts are removed entirely and has been engineered by Sony to deliver the best balance of hardness and toughness. Completely sealed with one-piece molding structure, no waterdrop, dust or dirt is not allowed to come into the card, meeting highest grade of waterproof (IPX8) and dustproof(IP6X).

    • Yes, absolutely, without question. I tried on Amazon and B&H as soon as I saw this post, but not available yet.

      I wonder if this is a response to Nikon's XQD cards, which I love. They are the only cards I use when I can.

      However: I've lost photos off both SD and CF cards but not from bending or water, I don't think. Always from corruption for some unknown reason. Does anyone know what causes this?

      For example, if I take an SD card from my Sony AX100 camcorder and stick it in my Nikon D800, instant corruption, error messages from both cameras that it can't be read or formatted.

    • if you do get one or two let us know how you fare, I won't have access to them for a while. The dropping part got me, I have dropped one or two cards in my time and they just shatter, so thats a good bonues, rain, we are in rain a lot and dusty areas, so i think they have me as a buyer when i can

      On your other point I try and use dedicated cards for dedicated units to stop corruption

    • You have had SD style cards SHATTER from just being dropped from waist height to the ground?? Really? They are so light that they have very little momentum I would think. I have never thought they were THAT fragile. Hmmm.... I know I have dropped SD and CF cards from waist height to a cement surfaces without issue - not that I recommend doing that, just that I have done it unintentionally without incident more than a couple times.

      Right now Amazon is offering Sandisk 128 Gb Extreme Pro SDXC cards for $55.00 - Buy two and write your files simultaneously to both cards ( if your camera has two SD slots at least ) - I have always felt that the biggest risk to the cards was the act of inserting and removing them and then carrying them around outside the camera body. I tend to think the cards are safest when they are plugged into the body.

      Like Chris, I have had some camera bodies format the cards in strange ways that can make them unsuitable for other camera bodies. Not sure why. Always, always format your cards in the camera body you are going to use them in - never in a computer or other camera body. Edit - I do see a comment about SD Formatter down below that I was unaware of.

      I do know of stories of cards that have been washed in a washing machine and then dried thoroughly, and they still worked.

      While waterprrof card are appealing, I have my doubts that the sockets in most camera bodies are really water sealed or water proof, so I would be more worried about the camera than the card if it was that wet out.

      I do think that the idea of more rubust, non-delicate, water proof memory card fabrication is a great idea that we can all applaud. Also more robust electrical internals so we get less card corruption as well.

    • from memory I've had two break, and a few more chip small pieces off them them later they just split in two. But i have them in pretty hash conditions, on a motorcycle on dirt roads all the time, lots of dust and heat, maybe the ones that I had just from the extremes the plasti was inferior.

      No idea what the brand was, to give you an idea I carry a P&S and a dslr, the P&S lives in my riding jacket front pocket and lifespan is usually around 6 months regardless of brand, so the card in that camera has to deal with a lot more wear and tear than a normal user.

      I guess i'm their target audience

    • Last week I went down in the dirt with my Nikon in a knapsack on my back. Strangely, when I removed the camera to take some shots, the cover to the card slots was partially open and the SD card was partly ejected. I thought that I had bent the camera body with the fall, hence the door malfunction.

      I don't know what happened, but I wonder if the force of the fall caused the card to eject, which forced open the cover? The XQD card did not eject. Pushing the SD card back in and closing the cover worked, but the seams on the cover don't match up with the body quite like before.

    • its funny how durable cameras are and also how fragile they are, i guess its just that perfect angle drop that makes the difference. I have landed like you on the camera, full weight of me and the bike and the camera took the firt impact and not and issue at all, dropped a camera from knee height and it exploded like a watermelon

      ...but the most important thing most like is if you had theat perfect image on the card and its stil there

    • I always just assumed SD cards are tough. But it sounds like I've had really good luck so far.

      I've lost two cameras to drowning. And one dropped from 100ft to asphalt in a drone crash. Every time my SD cards survived. In fact, I still use the cards that were in all those accidents. I swear by the Sandisk SDHC Class 10 U3 64GB. I have dozens of them. I've had corruption problems with larger and faster cards, but never any issues with these cards. Knock on wood.

    You've been invited!