I used to climb 5.13 and even free soloed at times (always alone) but I don't like how it's done today. If anyone is climbing without a rope and doing it for profit then there's a problem. Although there aren't very many soloists who die doing it, the game is changed when financial gain gets involved. I especially don't like it when there are sponsors involved. I understand everyone has to make a living but it's just like those who have died from talking selfies in high or dangerous places in order to make money. You may have heard of guy who recently died trying to make some money for his mother by taking dangerous footage high atop a structure. Sad story.
While it's an impressive physical accomplishment to solo these type of climbs, it's not some kind of miracle. Not having to mess with pro or wait for a partner certainly speeds things up and reduces the physical cost or expenditure of the climb. I won't likely watch the show because it promotes these people taking undue risks beyond what they might do just for themselves. If they want to do it alone just because then I'm okay with it.