You motorcyclists might have noticed that Indian has started an advertising campaign comparing their new Challenger to the Harley-Davison Road Glide.
They even have the Harleys available at the Indian Dealership for you to test ride - one after the other.
All of the Marketing gurus I've read have said this doesn't work. So I've been asking a few of my Pals whether they think this is a good idea or not and the answer is always strongly skewed by which brand they already favour.
I also asked them to name any examples where it might have worked. The only memorable one any of them mentioned was the 'Energizer Bunny'. The rest came off as bitter and twisted - which is what said Gurus had already told me..
Here's the Indian promo.