Your comment about Cake running ads against topics is spot on Chris. I just wrapped up this podcast with Joe Rogan and Jack Dorsey where Dorsey repeatedly expresses his regret Twitter has not built in better features to search and follow by topics and interests. https://www.youtube.com/watch?v=_mP9OmOFxc4

Seems like Twitter may be looking at adding these features but my god does this seem like such a no brainer to me. I think this demonstrates how in front of this movement to bring controls back to the user Cake really is. Dorsey may have even referenced thoughtful conversations in the interview or something close to it. His wishful thinking sounded quite a bit like Cake. I'm sure you guys feel like you have quite a ways to go but at least you are one of the few platforms on the right path.