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    • So unlike a Myers-briggs test or a strength finder test, what we’re desirous with this archetype test is for people to gain comfort with all seven so people can switch from one to another depending on the circumstances you find yourself in. So for instance, I am naturally inclined toward a couple - the Seeker. You find that in a lot of entrepreneurs, because you’re wiling to go out on a limb, to be daring. Another one I find for me personally is the Convener - the person who cares about placemaking, creating an environment where people are comfortable, relaxed and willing to be fully themselves. There are others of course, but those 2 are pre-existing strengths. There are instances where those have value. Another archetype I don’t have as naturally abundant is the Alchemist: they are great experimenters, they thrive in the failure of something, they like to prototype, test, and learn, and that’s how they gain richer, deeper understanding. One of our clients is a large technology company that operates from the perspective of the Alchemist: they told us “don’t come with a deck or a prototype. Every meeting should be a workshop.” We had to un-train our behavior as a consultancy and design studio to shift into that of a real alchemist mindset in order to build a good relationships with them: we would have lost the business and them in the room. So the ability to shift our perspective into that of Alchemist and then say to ourselves “OK, if we were Alchemists, what would we want to do in the next 90 minutes?” And then design the meeting and run from there. We found it was very successful, as we were able to meet them halfway. We all have the capacity to operate in all of these, but we all have strengths and weaknesses. We want everyone to be more comfortable with all of them, so that ultimately we can have more cohesion, collaboration, and effectiveness.