Cake
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    • Nobody likes to hear me say this, but I actually really enjoyed it! It was due in part of the fact that I had a pretty rigorous process that we put in place, which is that I would write every Friday. No meetings, no other things I let encroach on my schedule. And if Friday went well, then I’d carry on into the weekend, and spend 3 days writing. If Friday was terrible, I didn’t put any pressure on myself to make Saturday a makeup day, I just said “See you next Friday.” So there were weeks I didn’t write because Friday wasn’t a good day. I could have sat down some Saturdays, but I thought if I’m on a roll, I’m on a roll, and I won’t force it. And that process got the book done in 4.5-5 months. 

    • The only reason those brands are still in business is because they are good at listening to the marketplace, and evolving with its needs. So with an organization like Nike, our role as a strategy partner is really to help ensure that as many fingers on pulse that can be out in the world are there, providing insight and research and direction, to continue to let an organization that’s really good at moving with trend to continue to move with the trends as they change. So just because they are good at it doesn’t mean they can slack off. I think it means if you’re good at it, you have to keep working on it, in order to be better, because the market is always changing, and if you’re not changing with it, you’re losing ground. 

    • I already did! It's up on Audible. I did read the book, and it's out there somewhere.

    • We hope that we can continue to push it into more organizations, but also into other aspects of the public sector. There’s a lot of need for this in both governmental and non-governmental corners of the world that we see a lot of opportunity.