Moving and living in New York, I am hyper-aware of that poor experience in the rental market. There’s a housing crisis for sure. It’s a rite of passage to overpay and then live in housing where you’re not happy - especially at the lower middle of the market. You have luxury at the high end, but it’s a real struggle to find something decent at a decent price point. So the mission for Common is to solve that problem, and improve that rental experience. Why does it have to be this bad? When I heard the coliving idea, I got it, it resonated, and I wanted to answer the question of "why can’t we solve that?"
When I first talked to Brad Hargreaves, who’s the CEO and founder of Common and co-founded General Assembly, it was early early days for Common, but the value prop was
there, I liked his mission and the scale that he was thinking about, across the country - solving this in a meaningful way, not just with a few buildings, attracted me. Today, it’s still the same mission, and I’m still just as passionate about it. But now it is everyone I work with at the company, that makes it particularly exciting for me now.