The Ranger was one of the first vehicles I looked at, but for me, it was pretty quickly disqualified due to limited legroom in the second row on the Supercrew and the lack of 5 seats. It has four bucket seats, which is actually really cool. For those that don't need a full-size cab, it's a good buy. It is an amazing truck, with leading specs for the compact truck world. Good torque and horsepower to weight ratio. 7,500 lb tow capacity is a lot for such a small truck. And parking is a breeze.
It beats the Tacoma and Tundra out of the water when it comes to capacities. The max payload in the Ranger is 1860 lbs, and the max tow capacity is 7,500 lbs. Compare to the Tacoma, 1200lbs (payload), 6400lbs (tow), and the Tundra 1660 lbs (payload), 6800-10,000 lbs (tow). The Ranger out performs Toyota's trucks, except for towing on the Tundra with a V8.
It's a little cheesy, but I got a real kick out of Ford's ad: