It will be interesting to see how it shakes out — thoughtful conversations versus clever quips. From a financial point of view, I can really see why Twitter, Instagram and Facebook work so well. Lots of addictive little quips keep it light and keep you seeing many ads and checking back many times a day for likes. It becomes a money machine.
We built it, however, because we like thoughtful conversations. Maybe we'll be like WIRED magazine: longer, more thoughtful conversations triumphing in the end over Buzzfeed's shorter form entertainment.