I teach my kid what I see as my two highest principles.
1. What makes a good strong person - someone who stays true and honest to their values no matter what circumstances they are in. (The story of Christ being a perfect metaphor of someone who's soul wasn't corrupted by others)
2. Follow your purpose for being on this Earth - to make your positive contribution and improve it. In the end thats what will matter most - not how much money you have or how popular you were. Be an individual.