I have loved Porsches since I saw my first one screaming up a twisty road as a boy. I loved them even more when Steve Jobs would show up to work in one of his black air-cooled 911S's. They were his favorite cars and he drove them for decades.
There are a couple Tesla Model S's in my neighborhood, and I like the look of them. But there's also this Porsche that electrifies me. (Edit: Ha! I guess electrify was the wrong word choice when comparing Porsche to Tesla. 😳)
As for their presentation. I watched the dramatic beginning, showing the great heritage of the car and let the rest run in the background. Once they got the talking heads going, it felt SO BORING and awkward.
I think Apple does it better, even if there is less smoke and drama, because more showing and less talking.