“I haven’t had the chance to do something in terms of marketing use. As noted above, Coursera seems to be making some effort, periodically sending out updates about new courses based on previous participation in a course.”
For learning Big Data and Marketing, I’ve found that it requires a lot more digging to find useful case studies and education.
A recent interview I read with a data scientist at Quora on their A/B testing approach was fascinating: they have hundreds of millions of ML generated views so that each user receives a feed of content that is optimized to their behavior-exhibited preferences.
What are “behavior-exhibited preferences?”
Quite simply, it’s recommendations based on what you do rather than what you say you want. For example, the most interesting thing I learned about Netflix’s recommender system is that it makes suggestions based on what you actually watch, not what you add to your queue: all those intellectually curious documentaries that have been sitting unwatched in your queue for six months won’t fool Netflix that what you really want is more comedy flicks.