When we were starting work on Cake near the end of 2015, I tried every social site, forum and community I could think of. Somehow I don't remember Vero from back then, but suddenly it has gone viral and become #1 in Apple's AppStore. Just last week it wasn't in the top 1500.
Anyone know why it suddenly caught on? Will it stick? Their servers are crushed at the moment, so CO.DESIGN tried it so that "you never, ever have to." There is an old saying that the best way to kill a bad product is with good marketing.
I actually kinda liked it as substitute for Instagram to admire other photographer's photos.