Great article, Lauri. I was talking to Robert Evans, the respected wedding photographer, about how he selects second shooters for weddings, and his response was: "I want to know what they see, because you shoot what you see."
He went on to say that 80% of the photos are bought by the bride and mother of the groom, and what they care about are the emotional moments. The tears, the joy, the long embraces.
I often think about that when I shoot landscapes. I don't really see flowers and meadows and peaceful streams. I see drama: cliffs, lightning, stormy skies, thundering waterfalls. I'm drawn to longer lenses that make the mountains look steeper and closer together. At SmugMug we had a Chinese customer, Leping Zha, who saw drama as I do with longer lenses, and I plastered his photos all over our walls.
Here's his shot of Yosemite's tunnel view. He didn't show the whole view, but what he captured was dramatic.