In late 1992, I found myself unexpectedly in Silicon Valley where I was hired by mentor, David Hoffman, to produce a promotional video for General Magic’s press launch. At the time, General Magic was the hottest and most secretive company in the Valley; people were sleeping on the doorstep just trying to get an interview.
As an outsider from the Isle of Man via the East Coast, I was admitted into an extraordinary ‘land’ where people wore shorts, not suits, where a rabbit and a parrot roamed the halls, and where people built bunk beds in their offices so they didn’t have to go home to sleep. Most importantly, they were the most talented, creative and driven people I had ever encountered. The ‘Magicians’ believed that by making, essentially, what was the first smartphone they would truly change the world. And they did but it would take fifteen more years before their dreams were realized.
Twenty years later, the deaths of two beloved Magicians and the unimaginable success of so many others led me to the realization that this was a film that had to be made. But I couldn’t have done it without the belief and unwavering support of Michael Stern, my executive producer, and the extraordinary creativity and passion of my fellow director and producer, Matt Maude.