Barack Obama tweeted a link to this story with the comment that it’s an old trick with new methods. This one happens to be a political story but it also seems to apply to disinformation in general — for health, food, and climate sciences, for example.
The story is with the rise of the Internet, it’s harder to suppress info. So the answer is to flood the zone with disinformation to confuse and exhaust everyone so they give up. The term for it is noise censorship.
I often wonder why most scientists have given up on the thing they invented, the Internet, except to blast occasional tweets but not participate in the discussion. Is it the avalanche of noise that seems to cause science to lose arguments it used to win?