In my 1st professional sales job selling circuit board-level components (capacitors, processors, etc) back in the late 80's and early 90's when much of that manufacturing was still done domestically, alot of the corporate speak back then was talking about "core competencies". Aka stay within your mission and vision. Aka do what you do well best. Etc, etc.
For any of us that have added a few tics on the human odometer, buying and using cameras that in turn create likes and dislikes, it is amazing how many camera manufacturers get lured into thinking taking a shortcut is a good idea. With Nikon announcing today they have killed their GoPro equiv, most people are like, DUH.
On my recent trip to Florida, after about two years of constant usage, I was negligent in fully closing the waterproof doors on my Olympus TG4 camera and instantly the camera was done. I think Chris has the TG4 and has spoken favorably what a great little camera this is/was. So, because this is my go-to camera for EVERYTHING that does not require the DSLR capabilities that of my Sony mirrorless setups, I knew I had to replace right away.
Sure enough, I got the new TG5 from Adorama today on sale for $370 and had a chance to dive into the myriad of updated menu options that reaffirms what a killer camera this is.
So, back to the title of my thread. I think Olympus, Sony and Panasonic are doing great jobs and staying within their respective core competencies and they are fairly stable companies in a camera world that is quickly eroding. Kudos to Olympus for maintaining their committment to this great camera and since it was on sale I am guessing there might be a TG6 on the horizon. I know many of the wonks over at DPR keep screaming for a 1" sensor and more pixels, but, IMHO that starts leaving your mission and vision with this "tough" series.