A while ago, I was watching a YouTube review video, comparing side-by-side electric boards. It made it very clear how much different each board is and how different companies prioritize specific features.
The price point is one factor to consider, but the feel, acceleration, and range all are part of the purchasing decision. Which is why, I think, there are so many different companies in the same market space. Boosted just happened to kick start that product category.
The videos is a bit long, but entertaining: