For about seven years, I ran a consultancy in the Atlanta metro area. I specialized in matters pertaining to electronic publishing with an emphasis on marketing. I ended my consultancy in 2009.
Before I address why I am posting this item on Cake, let me mention that this is not the first time that I've been proven right.
Two years later, one of the subjects which had been a topic in which I seemed to be in the minority became an internet crisis when Google came up with Panda. https://en.wikipedia.org/wiki/Google_Panda
For the seven years that I had run the consultancy, I had constantly argued that SEO companies were doing things wrong. Focusing on eyeballs is like thinking that if you open a specialty store in a mall that 90% of the people that pass your store will want to shop in your store. The loading of irrelevant search-intensive keywords into a website was not the correct strategy, The correct strategy was keeping fresh content that enabled your target audience. By enabled I meant that people don't care whether you can rock and roll, but they do care if you enable them to rock and roll.
When Panda was introduced by Google, a lot of websites had to be revamped because they had been designed by bad SEO firms.
But another topic which I was constantly focused on was Load Time.
But just as many big industrial firms would rather not worry about how much waste they produce, so also many web designers and developers are not concerned about Load Time because they think that increased bandwidth is the solution. Bandwidth is a short term solution and it is dependent on customers being willing to spend excessive amounts of money.
One of the most respected websites in the web development community is called "A List Apart." Today, A List Apart published an article which verifies the arguments I was making more than a decade ago.