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    • I was fascinated to learn about a new partnership between 23andme and AirBNB to promote 'heritage travel' based on the results you may learn about in your tests with them!

      23andMe has partnered with Airbnb to let users literally explore their roots. The travel website now has a special "heritage travel" section divided into the genetic populations you'd find in a 23andMe
      ancestry report. The regions include Sub-Saharan Africa, North Africa and West Asia, Central America and Mexico, South America, East and South Asia, the Caribbean and Europe. After finding out where their ancestors hail from,
      23andMe customers can click through to a specific region and plan a trip.

      Apparently this is a bigger phenomenon beyond this partnership, as well!

      Would you be curious to take a trip to see land inhabited by your ancestors?

    • No!

      I am not my ancestors. I do not take credit for anything that they may have done right nor will I accept blame for anything they did wrong.

      It is true that our medical conditions are impacted by our genetic ancestry but other than that I seek to relate to my fellow human beings based on who they are and not based on their ancestry. If Adolf Hitler or Joseph Stalin had children, I would not base my behavior towards them on the actions of their father.

    • In general, I believe that any reason for people to travel abroad and widen their perspectives and beliefs is a good idea. This is a choice and a small nudge to do something different for once.

      Just like with any marketing, the positioning of “DNA travel” is clever since it doesn’t need to compete with general “travel abroad” messaging. It also makes it sound cooler than it probably is. 😉

    • I was fascinated to see this too. I've traveled many times to my ancestral home on the Isle of Skye and highlands of Scotland to meet my family there and learn of our heritage. It's pretty incredible to hear what they've been through and the sacrifices they made for their children. I can't get over how much alike we are in our looks and personalities.

      👆 Me with a cousin Mary whom I'd never met, in Scotland. I'm holding a leather book of poetry which belonged to my grandfather that I cherish to this day. It's crazy how alike Mary and I are.

      I grew up hearing stories of our relatives and some of our most memorable trips were going there to meet them.

    • I, too, have travelled to the places my relatives came from. I took my mother back to Germany after a 60-year hiatus to visit her home town, her old house, and try to find some familiar landmarks. I've also travelled to scotland and met with relatives there, with whom I'm still in touch. But these are living people and living memories.

      I don't trust the DNA-ancestry services, though. is peddling this hard, and why? It will tell you very little about who your family is. They make vague promises about what you really get out of the service, yet as spending millions advertising it, and have weekly promotions. Each week I get an e-mail along the lines of "Last chance to save on DNA..." only to discover there's a new 'special' on the week after. Why are they trying so hard? All my instincts tell me this isn't being done for my benefit - they are depserate for data. This travel-tie-in smacks of being another effort to get me to donate my DNA so I can have a 'meaningful travel experience'. I struggle to see what meaning people will find in this.

      So yes, travelling to Scotland so you can find out more about who Grannie was, I'm cool with that. Travelling to Scotland to try and find out more about who YOU are because you have 'scottish DNA' sounds pretty spurious, though, and something of which one ought to be suspicious.

      Wasn't there a Q&A here on Cake recently in which an expert advised caution when using these DNA services?