I was fascinated to learn about a new partnership between 23andme and AirBNB to promote 'heritage travel' based on the results you may learn about in your tests with them!
23andMe has partnered with Airbnb to let users literally explore their roots. The travel website now has a special "heritage travel" section divided into the genetic populations you'd find in a 23andMe
ancestry report. The regions include Sub-Saharan Africa, North Africa and West Asia, Central America and Mexico, South America, East and South Asia, the Caribbean and Europe. After finding out where their ancestors hail from, 23andMe customers can click through to a specific region and plan a trip.
Apparently this is a bigger phenomenon beyond this partnership, as well!
Would you be curious to take a trip to see land inhabited by your ancestors?