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    • I can't believe how hard it is to find good tasting tomatoes (or carrots, for that matter) in the North Dallas area where I live now, unless I happen to get to the farm stand very early on market day! The expensive heirlooms at Sprouts and Whole Foods are tasteless this year. I've tried nearly every organic and non-organic brand of all varieties and am disappointed. They are picked too early and shipped too far in most cases. I hope to be able to grow my own next year! Being from Califorina I am very critical, lol. Everything grows magically there :-). But honestly, now, I bite into an organic carrot and it is completely tasteless. I yearn for the days when I could pick one out of the ground, rinse it off and bite into heaven.

    • Fascinating, Jain. I can never buy anything anywhere without wondering what the ingredients to success of the business are. It’s just a deep curiosity for me.

      I keep going back to Trader Joe’s because of certain items they carry that no other store has — like their Chipotle bean dip and Midnight Black 100% dark chocolate. I always notice how packed they are and how cool and unique the atmosphere is.

      So I just asked Google what makes them tick and Trader Joe’s themselves explained. They don’t sell online, they don’t collect data on you, they don’t deliver, the main marketing expense is letting you sample the food in the store, they don’t try and grow too fast. Love those values.