Fascinating, Jain. I can never buy anything anywhere without wondering what the ingredients to success of the business are. It’s just a deep curiosity for me.
I keep going back to Trader Joe’s because of certain items they carry that no other store has — like their Chipotle bean dip and Midnight Black 100% dark chocolate. I always notice how packed they are and how cool and unique the atmosphere is.
So I just asked Google what makes them tick and Trader Joe’s themselves explained. They don’t sell online, they don’t collect data on you, they don’t deliver, the main marketing expense is letting you sample the food in the store, they don’t try and grow too fast. Love those values.