For many years, Apple Macs had a well-deserved reputation of not being infected with viruses anywhere close to what was the norm for pcs. Someone had said that if you were skilled enough to craft a virus on a Mac you wouldn’t be wasting your $$ in-demand talents doing so.
My suspicion is that the Mac’s reputation of superiority created an “all things Apple are better” mindset among consumers that continued with the iphone. When I finally got my hands on a Mac a few years ago, I have to admit how shocked I was at how unimpressive the Mac was compared to a pc desktop.
wjkr7 mentioned that iPhone 11’s camera was a letdown compared to the hype, so maybe we shouldn’t be surprised if their “impenetrable privacy protection” reputation doesn’t measure up to the hype.