So, in my foolish reticence to invest in Amazon, I, at least, did a poorly rendered emulation of Warren Buffett. Well, that's encouraging, then, I would hope😃 Or maybe a demonstration of senescence😟
Back 25 years ago, I would make a ~180 mile round trip, at least two or three times a month, just to get to a large bookstore, like Barnes&Noble, to see what was new and worth reading. Kinda like when I was 8 years old and took my wagon to the public library once a week. It's an old habit of mine, from way back.
When Amazon debuted, I was amazed, particularly as the number of very old, used, out of print books I could find. I think I told the story of listening to Robert Ballard speak about his marine explorations at the local university, and mention several books he read when he was a teenager, that contributed to his career in underwater exploration. I was able to find those books easily on Amazon, published in the mid 1950s for a few pennies each. A couple had been sitting in the Kansas City Mo Public Library and sold for lack of public usage.
I became a sold customer immediately, and cut my driving to bookstores in a major way. For two reasons - one even I, a non trained web user, could find things quickly and easily - and - once ordered, goods reliably, and quickly, showed up on my door step, exactly as described. No bait and switch, no unexplained delays, or failures to deliver as promised. The positive stimulus response arc conditioned me quickly to view Amazon in a favorable light.
I know of many other vendors that I purchase from, that are not as expeditious, nor as consistent, nor as reliable in the quality of their goods that I am, forced to purchase from, from time to time, but it is always with just a dash more anxiety than when I can get the goods from Amazon. Being your customer's lesser favored vendor is not the best long term viability plan, I would submit.